I'm Tyler Scholl. I lead design where brand, product, and marketing intersect, because that's where the strongest customer experiences are built. Over 14 years I've brought this approach to B2B2C and consumer products across fintech, ed-tech, sports tech, and government platforms. I'm a player-coach: I set vision & direction and I get into the work.
Great products feel inevitable to users and essential to the business. I design across hardware and software, from data-heavy mobile platforms to design systems that scale across organizations. Every decision is grounded in user research, tested against real behavior, and tied to outcomes that matter.
-> Designed WOO Sports v3.0 from scratch, translating complex performance data into social experiences with leaderboards, achievements, and activity feeds. Platform scaled to usage in 120+ countries.
Brand is the foundation the product is built on. I drive brand strategy and identity systems that align teams internally and build loyalty with customers. When brand and product share the same DNA, every touchpoint reinforces the experience.
-> Built design system consolidating 4 acquired companies under one cohesive brand at ACI Learning, serving 500K+ learners across web, mobile, and marketing.
Customer experience extends beyond the product. I work with marketing teams to ensure what we build and how we talk about it are the same story. From launch campaigns to lifecycle engagement, the experience stays unified from first impression to long-term retention.
-> 27% increase in account funding conversion at Fidelity through interactive personalized motion-driven onboarding, connecting product experience directly to measurable growth.
"I’ve had the pleasure of working alongside Tyler on several high-stakes projects, and he is, hands down, one of the most talented product designers I’ve worked with. Tyler has that rare ability to zoom out and understand the high-level business strategy, then zoom back in to execute pixel-perfect designs."
“What truly sets Tyler apart is his judgement. He knows when to push, when to simplify, and how to guide teams toward ambitious outcomes without sacrificing focus or momentum. His leadership raises the quality of both the work and the people producing it, resulting in products that scale, perform, and stand out in the market.”
It all starts with a conversation.
Here is a little Q&A to get to know my process a little better and how I fit with a team and the business. If you have other questions to ask, send me a message and I would love to chat.
